The brief type: When Marie Antoinette said, “allow the chips to eat cake,” it could have already been because she was hogging most of the Michel et Augustin snacks for herself. Youth mates Michel and Augustin found in middle school, and, when they found their particular sex 9-to-5 jobs is unfulfilling, they started a cookie company with a foundation in French pastry. Fast onward 13 many years, therefore the two pals have offices in France and New York and tend to be attracting the whole world through its cookies, pastries, yogurts, mousses, also sweets made with simple, pronounceable ingredients. The duo additionally will teach aspiring bakers that perfecting the skill of French pastry is actually attainable through their own cookbooks and entertaining open residence courses. Michel and Augustin’s dream is straightforward: to help make the world smile and come together over a shared passion for desserts.

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The story of Michel et Augustin began merely adequate. Two young men started palling around in secondary school and turned into great contacts. But, with a lot of teenage friendships, the two parted steps after graduation to follow unique routes.

Michel found himself doing work in fund in New York, and Augustin was involved in marketing and advertising for Air France. But both quickly became disillusioned together with the 9-to-5 grind from the world of business. They reconnected and the duo devised a wild want to discover all 1,263 bakeries in France and establish the basics of best confectioneries the nation must supply. They blogged a manuscript regarding it — their particular basic cooperation!

After completing their unique quest, in 2004, Michel and Augustin aproned-up and set out on a fresh adventure: baking in Augustin’s kitchen. Their particular mission would be to develop a type of snacks alongside desserts made out of natural ingredients and love. And, after tirelessly evaluating and sampling significantly more than 300 quality recipes, their unique very first concoction came to be: the tiny round butter cookie. Michel et Augustin came into this world!

The two discovered quick success, and continue steadily to innovate much more tasty designs, instance a decadent yogurt in a container, that was found only once Michel and Augustin recognized their particular valued cow could develop over butter. They advertise their products or services because of the signature “kookiness” and also the happiness they infuse in their delicious snacks.

Dispersing a Love for French Pastry Around the World

Michel et Augustin is all about more than just creating a tasty cookie. The firm is bent on drawing from France’s rich culinary record to generate masterful sweets.

“it is not more or less snacks — it’s about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “every little thing we make is linked to French pastry methods. We have a very powerful union with pastry generating as an organization.”

But Lily told us an affinity for and expertise of French pastry isn’t only set aside for your product designers (they call them the “recipe team”) at Michel et Augustin. Area of the business’s kooky tradition is actually sharing the love and knowledge of pastry creating very every member of the team, in France and Brooklyn, can teach getting a French pastry chef and use the national test (acknowledged a “C.A.P.”). Because of this, everyone can take part in innovating brand new meals and talk knowledgeably with enthusiasts, clients, and buyers.

“weekly in France and once a month in nyc, all of our Banana Farm (“office”) becomes a pastry class where the audience is dealing with a vintage program of French pastry and instruction when it comes to certification,” she stated. “no matter if you’re a web site designer or even in sales — the opportunity is encouraged for every.”

Though Michel et Augustin provides a more expansive products in France, the firm sticks toward exact same fundamentals and axioms of production for many products.

“The thing our services and products share is a genuine awareness of taste also to the ingredients,” Lily said. “We focus on the quality and ease-of-use of ingredients, and then try to keep your ingredient list as pronounceable as you are able to.”

This results not just in a yummy decadence, but in addition a treat you are able to feel good about eating together with your special someone.

An accumulation Treats ideal for Sharing With Your Sweetheart

Thereis just one thing about sharing sweets that begins the day right or ends up a fantastic date. And Michel et Augustin’s projects had been intended for only these types of occasions.

“It is an instant of indulgence after a date,” Lily stated. “It is delicious and made with thoroughly clean ingredients, which helps make the minute much better. It feels good to enjoy.”

Because of so many worthwhile snacks to choose from, there is no have to pick only one. While there are many even more possibilities in France — from chocolate mousse to decadent yogurts and, however, unique cookies — there’s a lot of options available in the usa as well.

Lily was fast to suggest the right goodies to offer to or appreciate with this someone special.

“our very own best-selling cookie is actually our 4-Cookie Squares,” she mentioned. “These are typically like little square tarts, may be found in three tastes, might be therefore easily provided. We supply Cookie Buttons, that are hazelnut candy chip cookies with hazelnut ganache in. They come in packages of two — one personally, choice for you!”

For couples which love their unique day routine together, Lily told united states Puff Palmiers tend to be a pleasant a.m. alternative.

“These are typically puff pastry and taste like Elephant Ears,” she mentioned. “They’re awesome light and flaky and great for discussing over breakfast with coffee or at beverage time.”

Whether both you and your honey tend to be chocoholics or value the delicate butteriness of caramel (or all things in between), Michel et Augustin features a deserving treat for sharing (or sneaking off with for your own personal clandestine cookie event).

Get Involved at Banana Farm

Michel et Augustin’s approach is that the joy of candies is within the posting. So that it should not be any shock community engagement is actually extreme the main business’s business objective. Most people are invited to eliminate in and chat (and style cookies) at their particular Banana facilities (practices) in Paris, Lyon, or Brooklyn.

This attitude began at very start associated with the company and it is section of their core. And Lily mentioned this viewpoint is exemplified when you look at the company’s available residences.

“immediately, Michel and Augustin exposed the doorways of their apartment to next-door neighbors, friends, consumers, and passersby, for those to offer them feedback, to flavor snacks, to flavor brand-new meals they certainly were screening, in order to spend time together and mention what they had been performing,” she said. “its a thing that’s vital to united states now.”

Start residence within Banana Farm occurs about basic Thursday of each month in France and ny. Lily told us these occasions present a manner the organization to offer to the community by instructing all of them towards background and methodologies of French pastry.

“We invite everyone else, family members, buddies, consumers, and buyers ahead share dishes,” she stated. “We carry out taste exams, focus teams, and play video games. It’s an actual community occasion.”

It is not only enjoyable and tummy-pleasing to go to, however, if you lack a cookie companion, consider the rest of the treat aficionados you could potentially fulfill from the Banana Farm. Most likely, if someone likes Michel et Augustin treats, you are sure that they have good style, and you will have something to bond more than.

Michel et Augustin: devoted to Random Acts of Kookiness

In true Michel and Augustin type, the duo began a Random Acts of Kookiness effort to inspire and please anyone. From a tribute to Michael Jackson into cookie square event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they do. You will find why their own snacks are so addictive — they may be made out of 100% natural ingredients and great vibes.

Up then for organization is a cookbook that aims to aid all of us readers yet others overcome the intimidation involving French pastry.

“we are generating a French pastry cookbook for all the me, and it’s about having fun with these problematic quality recipes,” Lily said. “we are breaking it down and stating you can do it. When we can, everyone can, and in addition we’re sharing the progress.”

Michel et Augustin is seeking release the famous candy mousse in the US.

“our very own fantasy for our candy mousse will be seduce America’s taste buds.”

And, after sampling the company’s snacks alongside snacks, the united states is actually undoubtedly in for a lengthy romance with this mousse.

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